Primitive is a retail Boutique owned by Paul Rodriguez Jr. AKA P-Rod. We specialize in collectible shoes and fresh apparel.

We carry more Nike SB than anybody else in the world. We also carry Adidas, Converse, Vans, Jordan, Clae, Alife, The Hundreds, Diamond, HUF, Crooks N' Castles, 10 Deep, Obey, Acapulco Gold, Mighty Healthy, JSLV, Brixton, G-Shock, Nixon, Nooka, etc...

We are located at :

17060 Ventura Blvd
Encino, CA 91316

(818)479-7171
(877)479-7171 (toll free)
M-F : 11-8
Sat : 11-7
Sun : 12-6

(Pacific Standard Time)