Follow the Primitive crew as they enjoy a typical Southern Cali day while modeling the Summer '10 collection. Bottle popping, rooftop pool swim sessions, and pretty ladies... It's a rough life.



The video Features Paul Rodriguez, Torey Pudwill, Christian Murphy, Shay Maria, Rachel Metz, & Corissa Furr. Filmed at club Les Deux in Hollywood and Pegasus in Downtown L.A.

A special thanks to Mayer Hawthorne for the use of the track "I Need You" and Jamie Strong of Stones Throw Records. 

Filmed & Edited by Nigel K Alexander
Photography by Jason Wakazawa
Produced / Directed by Jubal Jones & Andy Netkin



Primitive
17060 Ventura Blvd
Encino, CA 91316
818.479.7171
www.primitiveshoes.com